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Sensory & Preference Studio
From sensory and consumer data to product insights
A free web application for the sensory and consumer research community, developed by SensElevation.
Sensory & Preference Studio is a free data analysis tool designed to help sensory and consumer professionals assess panel performance, characterize products, explore consumer liking, and understand what drives preference.
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Full application walkthrough
DETAILS
Traditional sensory and consumer studies generate a wealth of data, from panel evaluations to consumer liking. However, turning these data into clear and actionable product insights can be challenging.
How well is the sensory panel performing? How do products differ from a sensory perspective? Which products are preferred by consumers? Are there distinct groups of consumers with different preferences? And which sensory characteristics are actually driving liking?
Answering these questions requires combining complementary analytical approaches and connecting sensory and consumer data. Sensory & Preference Studio provides an integrated framework to assess panel performance, characterize products, explore consumer preferences and identify the sensory drivers of liking.
What can you do with Sensory & Preference Studio?
✓ Assess your panel performance
Evaluate assessor discrimination, repeatability, agreement, and overall panel performance.
✓ Characterize your products
Explore sensory differences between products and visualize their sensory profiles.
✓ Explore consumer preferences
Analyse liking patterns and identify groups of consumers with different preferences.
✓ Understand what drives liking
Use Internal and External Preference Mapping to explore individual preferences and connect consumer liking with sensory product characteristics.
Need to go further with Sensory & Preference Studio?
Sensory & Preference Studio is designed to help you analyse sensory and consumer data independently. However, some projects may require deeper statistical expertise, team training, or a solution tailored to your organization.
Statistical consulting
Need support analysing your sensory or consumer data, selecting the appropriate statistical methods, or translating your results into meaningful product insights? SensElevation can provide statistical consulting tailored to your project, from panel performance and product characterization to consumer segmentation and preference modelling.
Training
Want your team to strengthen their skills in sensory and consumer data analysis? SensElevation offers dedicated training sessions combining statistical foundations, practical interpretation, and hands-on applications, including panel performance, product characterization, consumer liking, preference mapping and more.
Custom tools
Need Sensory & Preference Studio adapted to your own methods, workflows, or internal requirements? SensElevation can develop customized versions of the application or dedicated analytical tools tailored to your organization, including additional analyses, automated reporting, specific interfaces, or integration of your own methodologies.
Have a specific need? Contact SensElevation to discuss your project.
About the authors of Sensory & Preference Studio
Dhirendra Singh Gehlot
Dhir has a research background in sensory science and psychophysics, with specialised master's degrees in food-choice determinants and in flavour and fragrance management, along with industry experience. He translates rigorous sensory and statistical methods into practical tools that turn test results into clear business decisions.
Fabien Llobell, PhD
Founder of SensElevation and former Head of R&D at XLSTAT.
Fabien specializes in sensory analysis, consumer research and market research methodologies, as well as the development of statistical tools and data analysis software. Throughout his career, he has contributed to the development of numerous statistical methods and software solutions. Today, he supports industry professionals and researchers through consulting, training, workshops, and the development of custom analytical tools.
Free access to the community
Sensory & Preference Studio is a web application developed by SensElevation and made freely available to the sensory and consumer research community.
Your data remain confidential. Files uploaded to this application are used exclusively to perform the requested analyses. SensElevation does not store, retain, or reuse your data. Uploaded data are processed temporarily during your session and are not saved to any persistent storage.
The community version operates on shared hosting resources and is subject to certain capacity limitations:
- Monthly usage capacity: up to 2,000 usage hours are available to the community each month. If this capacity is reached, the application may become temporarily unavailable until the monthly allowance is renewed.
- Simultaneous usage: because computing resources are shared among all users, performance may be affected when a large number of users run analyses at the same time. In periods of high demand, the application may become slower or temporarily unavailable.
For occasional use, these limitations should generally have little impact. However, if your organization requires reliable and uninterrupted access, a dedicated version of Sensory & Preference Studio can be deployed specifically for your team, with resources independent from the community version.
Need dedicated access? Contact SensElevation.
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